Smarties Australia have put together a cool project. They teamed up eight different artists with eight different kids to brainstorm and produce eight different works of art based on seven eight different colours.Continue reading
Chat Roulette being used as a viral marketing campaign – and well.Continue reading
There’s an ad for TVNZ OnDemand at the moment that goes something like this:
“On your deathbed, what kind of life do you want to remember? How about one where you’re surrounded by beautiful people, everyone listens to what you have to say, and you’re constantly entertained by wonderful things? That’s not going to happen, though, idiot. Your life is stupid. If you want fond memories on your deathbed, watch lots of television.”
Now, I am the last person in the world who’d think that there isn’t at least some kind of ecstasy offered by dissolution in a constant stream of television. Anyone who has spent more than 30 seconds talking to me will be aware of my tiresome tendency to relate just about everything back to something like a Mitchell & Webb sketch or an episode of Buffy the Vampire Slayer. But this TVNZ OnDemand advertisement is like a wake-up call demanding that its viewers radically re-evaluate their priorities.
I’m not quite sure what the marketing team can be thinking. Maybe they’re so completely on-board with their product that they sincerely believe that a life of watching their programming is preferable to anything in most people’s real lives. Maybe the notion that television is preferable to real life is so commonplace that the ad was written without any thought to the implications at all.
Yet I can’t help but think that at least some viewers will see that ad, hear the question – “What kind of life do you want to look back on?” – and answer by turning the TV off entirely.
So, on Saturday, we’re going to break the New Zealand record for the most number of trees planted by volunteers in a single day. We’ll be doing it on Motuihe Island, with a massive group of 500 people all being sent over for free by The N.O., sponsored by Smirnoff. Also, many thanks to Bluebird for supplying us with snacks, the Mad Butcher for giving us discounted sausages (including vegetarian sausages) for the barbecue, and the Motuihe Trust and DoC for sharing the vision.
Good times. Meanwhile, if you want to see me singing on a bus on a N.O. mission – and don’t pretend you don’t want to – you can see it right here. Keep in mind, I had no idea how many other agents would be placed on the bus, if any, and it was a very real possibility that I’d end up singing by myself on a bus with a bunch of strangers thinking I’d gone insane.
Contexts magazine is a sociological read published by the University of Minnesota. Yep. So, anyway, what I found interesting was their Seeing is Believing blog. The focus is on how imagery, generally in advertising, can subtly (or not) adoptÂ and reinforce certain mindsets. The post that got my attention was “rapists as hyper-conformists“. Reminds me a little of a beer ad I saw in a bathroom at a pub in Christchurch. The brand of beer was, if I recall correctly, something like “Bich” or something – something that looked like it was pronounced “bitch”. The ad itself was a big-breasted blonde chick with an expression on her face that implied she was drugged, bending over towards the camera, and the copy read, “Nothing goes down like a Bich.” The Seeing is Believing blog also points out some pretty disturbing sexualisation of children.